Visual Analytics and Data Storytelling

How do you present data in an interesting, engaging manner for effective communication? Master the art of visualizing data and communicate key insights through data storytelling. This course is perfect for those involved in data analysis on a day-to-day basis.

Course Details

Level: Intermediate

This workshop is designed for people who are involved in data analysis and need to make data presentations to stakeholders. It introduces participants to the importance of visualizing data—not just for analysis, but also for effective communication. Participants will learn the principles of data visualization and also frameworks to choose appropriate charts for communicating their key insights. This is a hands-on workshop and can be conducted using Tableau, Power BI or Excel. Participants will be able to create data stories with visuals to communicate their data analysis effectively in order to achieve the desired outcomes.

This course is ideal for:

  • Those who are involved in data analysis and require data visualisation skills for management reporting.
  • Those who need to make data presentations to internal or external stakeholders.

This data visualization course is designed to help participants:

  • Learn the importance of data visualization and its role in data analysis and communication.
  • Appreciate the principles of data vizualisation including visual cues and pre-attentive attributes to drive attention and focus.
  • Apply the key principles and techniques of data visualization to charts and graphs for effective communication.
  • Enumerate different types of charts and the context for their use.
  • Choose appropriate visualizations for data analysis and data communication based on the context and purpose.
  • Craft appropriate messages based on the insights from the data.
  • Describe the methodology of moving from the message to choosing an appropriate chart.
  • Structure messages into a storyline and tell a convincing story to stakeholders supported by charts, graphs and visualisations to achieve business outcomes.
  • Describe the different types of dashboards, who uses them and what is the objective of each type.
  • Create a simple and structured dashboard that is aligned with the requirements and enables business outcomes to be achieved.
  • Data visualization – the big picture
  • Principles and techniques of data visualization (from a communication perspective)
  • Choosing appropriate charts
  • Data storytelling
  • Dashboards
  • Overview of tools

Course Information

Type of participants

Corporate teams

Course prerequisites

  • Experience in data analytics
  • Basic knowledge of MS Excel


On demand

Next session

On demand


2 days

Course type

Virtual /

Related courses

Key highlights


This course explains visual analytics and communication in the context of solving business problems. Like all our courses, this one too finds resonance with our participants because it is relatable.

Hands-on with a BI tool

Rather than loading up on theory, we give participants a working knowledge of BI tools like Tableau and Power BI through the analysis and visualization of datasets.

Clear framework

We take an intuitive but rule-based approach to using the right visuals in the right context to achieve desired outcomes. It helps participants apply the same principles at work to improve efficiencies.

Meet our trainers

Saurabh Anand

Director | Principal Trainer

Amrita Philips Anand

Director | Senior Trainer

Jessie Zhou

Associate Trainer

Mohammad Said

Associate Trainer

Making a difference